Concept · Product

Target customer

Also called: ICP, ideal customer profile, persona, target market, customer segment, niche

The specific kind of person or company you are building for and selling to first.

For example: Not 'small businesses' but 'owner-run hair salons with two to five chairs that still take bookings by phone'.

Connects to 7

• Customer discovery Concept
• Go-to-market Concept
• B2B / B2C Concept
• TAM Concept
• Central Library Business Center Place, government
• Beachhead market Concept
• General contractor Concept