Concept · Talent and hiring

Fractional CMO

Also called: fractional chief marketing officer, part-time CMO, fractional head of marketing, fractional marketing leader, outsourced CMO

A part-time chief marketing officer. They decide who to sell to, what to say and which channels to use, and often manage the freelancers or agency who carry out the plan.

For example: A startup that has its first paying customers hires a fractional CMO for a quarter to pick a target market and set up its first campaigns.

Connects to 2

• Fractional executive Concept
• Go-to-market Concept