Concept · Business and metrics

Churn rate

Also called: churn, customer churn, attrition

The share of your customers who stop paying or stop using your product during a set period, such as a month.

For example: You start the month with 100 subscribers and 5 cancel. Your churn rate for that month is 5 percent.

Connects to 4

• Retention Concept
• MRR Concept
• LTV Concept
• Net promoter score Concept