Concept · Product

UX / UI

Also called: UX, UI, user experience, user interface, product design, UX design

UI, the user interface, is what people see and tap on the screen. UX, the user experience, is how the whole thing feels to use: how easily people get done what they came to do.

For example: A checkout page can have good-looking buttons (UI) and still make people give up because it asks for too much information (UX).

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