Concept · Business and metrics

Call to action

Also called: CTA, CTAs, call-to-action button

The one next step a page, email or ad asks the reader to take, such as 'Book a demo' or 'Start free trial'.

For example: A landing page tests 'Get started' against 'See pricing' as its call to action.

Connects to 6

• Conversion rate optimization Concept
• Sales funnel Concept
• UX / UI Concept
• Price anchoring Concept
• Lead magnet Concept
• Microsite Concept