Concept · Business and metrics

Supply-side platform

Also called: SSP, SSPs, supply side platform

Software that websites and apps use to sell their ad space automatically to many buyers at once.

For example: A local news site connects to a supply-side platform so each ad slot goes to the highest bidder.

Connects to 4

• Programmatic advertising Concept
• Demand-side platform Concept
• Ad exchange Concept
• Google Ad Manager Tool