Tool · Standard tools and platforms

Google Ad Manager

Also called: GAM, DoubleClick for Publishers, DFP

Google's platform for websites and apps that sell ad space, to manage and show ads on their own pages.

For example: A local news site uses Google Ad Manager to fill its ad slots with sponsors and with ads from Google.

Official site: admanager.google.com

Connects to 5

• Online advertising Concept
• Google Organization
• Google Ads Tool
• Display & Video 360 Tool
• Supply-side platform Concept