Concept · Business and metrics

Pay-per-click advertising

Also called: PPC, pay per click, paid search, search ads, CPC, cost per click

Online ads where you pay each time someone clicks, most often shown beside search results.

For example: A plumber bids on 'emergency plumber Tulsa' and pays only when someone clicks the ad.

Connects to 6

• CPM Concept
• Geotargeting Concept
• Search engine optimization Concept
• Programmatic advertising Concept
• Campaign budget optimization Concept
• Google Ads Tool