Concept · Business and metrics

CPM

Also called: cost per mille, cost per thousand, cost per thousand impressions

Cost per thousand impressions. The price an advertiser pays for an ad to be shown 1,000 times, whether or not anyone clicks.

For example: An app sells ad space at a CPM of a few dollars, so a million views earns a few thousand dollars.

Connects to 4

• Pay-per-click advertising Concept
• Programmatic advertising Concept
• Ad exchange Concept
• Campaign budget optimization Concept