Concept · Product

Pivot

Also called: pivoting, pivoted, change direction

A deliberate change of direction after learning that your current plan is not working. You might change the customer, the problem you solve or the product itself.

For example: A startup building a fitness app for consumers finds that personal trainers are the ones who want it, so it rebuilds the product for trainers.

Connects to 3

• Product-market fit Concept
• Customer discovery Concept
• MVP Concept