Concept · Business and metrics

Intellectual property

Also called: IP, IP assignment, copyright, trademark, patent

Things you create that can be owned, such as code, designs, brand names and inventions. For a startup the key question is whether the company, and not one individual, owns what was built.

For example: A contractor builds your app. Your written agreement says the company owns the code once the work is paid for. Without that, ownership can be unclear.

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