Concept · Business and metrics

Data management platform

Also called: DMP, DMPs, audience platform

Software that collects and organizes audience data, such as interests and past behavior, so advertisers can target groups of people.

For example: An advertiser uses a data management platform to build an audience of people who recently visited home-improvement sites.

Connects to 4

• Programmatic advertising Concept
• Retargeting Concept
• Data privacy Concept
• First-party tracking Concept