Concept · Business and metrics

ARR

Also called: annual recurring revenue, annual run rate

Annual recurring revenue. The subscription money you can count on over a year, often worked out as MRR times 12. Some people say ARR to mean a looser 'annual run rate', so ask which one they mean.

For example: Your MRR is 1,000 dollars, so your ARR is 12,000 dollars.

Connects to 4

• MRR Concept
• Revenue Concept
• SaaS Concept
• Bookings Concept