Concept · Product

Aha moment

Also called: aha moments, a-ha moment, moment of value, first value

The point where a new user first feels the value of a product. Teams try to get people there as fast as possible because it predicts whether they stay.

For example: For a team chat app, the aha moment comes when a user sends a message and a teammate replies within seconds.

Connects to 3

• Onboarding Concept
• Retention Concept
• Product-market fit Concept