# Win rate

Concept · [Business and metrics](https://ecosystem.samcarlton.com/business)

Also called: close rate, closing rate, bid win rate

The share of deals or bids you pursue that you actually win.

**For example:** A firm submits 20 proposals in a year and wins 5, a 25 percent win rate.

## Connects to (4)

- [Sales cycle](https://ecosystem.samcarlton.com/sales-cycle): The steps and time from a first conversation with a prospect to a signed deal.
- [Request for proposal](https://ecosystem.samcarlton.com/request-for-proposal): A document a buyer, often a government or large company, publishes to invite vendors to bid on a project.
- [KPI](https://ecosystem.samcarlton.com/kpi): Key performance indicator.
- [Sales funnel](https://ecosystem.samcarlton.com/sales-funnel): The stages people move through from first hearing about a product to buying it.

Map view: https://ecosystem.samcarlton.com/win-rate