# White label

Concept · [Business and metrics](https://ecosystem.samcarlton.com/business)

Also called: white-label, white labeling, white-labeling, private label, rebrand

A product or service made by one company that another company sells under its own name.

**For example:** A marketing agency sells [reporting](https://ecosystem.samcarlton.com/dashboard) dashboards under its own brand, built on another company's software.

## Connects to (4)

- [Licensing](https://ecosystem.samcarlton.com/licensing): Letting another party use something you own, such as software, a patent or a brand, in exchange for fees or royalties, while you keep…
- [Revenue share](https://ecosystem.samcarlton.com/revenue-share): An arrangement where partners split the revenue a product or deal brings in by an agreed percentage, instead of a fixed fee.
- [Managed service provider](https://ecosystem.samcarlton.com/managed-service-provider): An outside company that runs part of another organization's technology for a monthly fee, such as its computers, network, security or help…
- [Original equipment manufacturer](https://ecosystem.samcarlton.com/original-equipment-manufacturer): A company that makes products or parts that another company sells or builds into its own products, often under the other company's brand.

Map view: https://ecosystem.samcarlton.com/white-label