Concept · Business and metrics

White label

Also called: white-label, white labeling, white-labeling, private label, rebrand

A product or service made by one company that another company sells under its own name.

For example: A marketing agency sells reporting dashboards under its own brand, built on another company's software.

Connects to 4

• Licensing Concept
• Revenue share Concept
• Managed service provider Concept
• Original equipment manufacturer Concept