# Web analytics

Concept · [Product](https://ecosystem.samcarlton.com/product)

Also called: website analytics, site analytics, analytics, traffic analytics, product analytics

Measuring how people find and use a website or app: how many visit, where they come from and what they click. It shows whether marketing and product changes work.

**For example:** Web analytics show a [founder](https://ecosystem.samcarlton.com/founder) that most visitors leave on the [pricing page](https://ecosystem.samcarlton.com/pricing-tiers), so she [rewrites](https://ecosystem.samcarlton.com/technical-debt) it.

## Connects to (8)

- [KPI](https://ecosystem.samcarlton.com/kpi): Key performance indicator.
- [Dashboard](https://ecosystem.samcarlton.com/dashboard): A screen that shows the important numbers for a product or a business at a glance, usually as charts and totals that update on their own.
- [Google Analytics](https://ecosystem.samcarlton.com/google-analytics): Google's free web analytics service.
- [Matomo](https://ecosystem.samcarlton.com/matomo): Open-source web analytics software that a site can host itself, so visitor data stays with the site owner.
- [Hotjar](https://ecosystem.samcarlton.com/hotjar): A tool that shows how visitors use a website, with heatmaps of where they click and recordings of sessions, plus on-page surveys.
- [Data privacy](https://ecosystem.samcarlton.com/data-privacy): How a company collects, uses, stores and shares information about people.
- [Online advertising](https://ecosystem.samcarlton.com/online-advertising): Paying to show ads on search engines, social media, websites and apps, often aimed at specific audiences.
- [Google Tag Manager](https://ecosystem.samcarlton.com/google-tag-manager): A free Google tool for adding and managing tracking code, such as analytics and ad tags, on a website without editing the site's code each…

Map view: https://ecosystem.samcarlton.com/web-analytics