# Value-based pricing

Concept · [Business and metrics](https://ecosystem.samcarlton.com/business)

Also called: value based pricing, value pricing, price to value

Setting a price based on how much the result is worth to the customer, not on how much it costs you to deliver.

**For example:** A tool that saves a firm 200 staff hours a month is priced at a share of those savings, not at the cost of [hosting](https://ecosystem.samcarlton.com/hosting) it.

## Connects to (4)

- [Price anchoring](https://ecosystem.samcarlton.com/price-anchoring): Showing a reference number first so that the real price is judged against it.
- [Pricing tiers](https://ecosystem.samcarlton.com/pricing-tiers): The set of plans a product sells, from a cheap or free starting plan up to plans for large customers.
- [Fixed-price engagement](https://ecosystem.samcarlton.com/fixed-price-engagement): A services deal where the client pays one agreed price for a defined result, no matter how many hours it takes.
- [Business model](https://ecosystem.samcarlton.com/business-model): How your company makes money: who pays, what they pay for and how often.

Map view: https://ecosystem.samcarlton.com/value-based-pricing