# User journey

Concept · [Product](https://ecosystem.samcarlton.com/product)

Also called: customer journey, user journeys, journey map, user flow

The sequence of steps a person takes to reach a goal with a product, from first contact to done, including what they think and feel along the way.

**For example:** A team maps the user journey for booking a class and finds most people quit at the payment step.

## Connects to (5)

- [Onboarding](https://ecosystem.samcarlton.com/onboarding): The first steps a new user takes in a product: signing up, setting it up and learning enough to get value from it.
- [UX / UI](https://ecosystem.samcarlton.com/ux-ui): UI, the user interface, is what people see and tap on the screen.
- [User story](https://ecosystem.samcarlton.com/user-story): One short sentence describing something a user needs to do and why, written from their point of view.
- [Sales funnel](https://ecosystem.samcarlton.com/sales-funnel): The stages people move through from first hearing about a product to buying it.
- [Omnichannel](https://ecosystem.samcarlton.com/omnichannel): Handling a customer across every channel, such as phone, email, chat, text and in person, as one connected experience with shared history.

Map view: https://ecosystem.samcarlton.com/user-journey