# Traction

Concept · [Business and metrics](https://ecosystem.samcarlton.com/business)

Also called: momentum, early traction

Proof that real people want what you are building, such as paying customers, growing use or signed agreements.

**For example:** Saying 'people love the idea' is not traction. Saying '40 salons pay us every month and 5 more joined last week' is.

## Connects to (8)

- [Product-market fit](https://ecosystem.samcarlton.com/product-market-fit): The point where you have built something a clear group of customers really wants.
- [KPI](https://ecosystem.samcarlton.com/kpi): Key performance indicator.
- [Pitch deck](https://ecosystem.samcarlton.com/pitch-deck): A short slide presentation that explains your business to investors: the problem, your solution, who it is for, your traction and what you…
- [DAU / MAU](https://ecosystem.samcarlton.com/dau-mau): Daily active users and monthly active users.
- [Pilot](https://ecosystem.samcarlton.com/pilot): A small, time-limited trial of a product with one customer, run to learn whether the product works for that customer before a full contract.
- [Letter of intent](https://ecosystem.samcarlton.com/letter-of-intent): A short document that sets out what two parties intend to agree on, such as a purchase once a product exists.
- [Gradient Technology Incubator](https://ecosystem.samcarlton.com/gradient-technology-incubator): Gradient's incubator for technology companies in Tulsa.
- [OKRs](https://ecosystem.samcarlton.com/objectives-and-key-results): Objectives and key results.

Map view: https://ecosystem.samcarlton.com/traction