# Target customer

Concept · [Product](https://ecosystem.samcarlton.com/product)

Also called: ICP, ideal customer profile, persona, target market, customer segment, niche

The specific kind of person or company you are building for and selling to first.

**For example:** Not 'small businesses' but 'owner-run hair salons with two to five chairs that still take [bookings](https://ecosystem.samcarlton.com/bookings) by phone'.

## Connects to (7)

- [Customer discovery](https://ecosystem.samcarlton.com/customer-discovery): Talking with possible customers to learn about their problems before you build, so that you build something they need.
- [Go-to-market](https://ecosystem.samcarlton.com/go-to-market): Your plan for reaching customers and getting them to buy: who you go after first, where you find them and how you sell.
- [B2B / B2C](https://ecosystem.samcarlton.com/b2b-b2c): Who you sell to.
- [TAM](https://ecosystem.samcarlton.com/tam): Total addressable market.
- [Central Library Business Center](https://ecosystem.samcarlton.com/tulsa-library-business-center): A free service of the Tulsa City-County Library at the downtown Central Library.
- [Beachhead market](https://ecosystem.samcarlton.com/beachhead-market): A small, specific first market a startup aims to win completely before expanding to others.
- [General contractor](https://ecosystem.samcarlton.com/general-contractor): The company that manages a construction project and hires and coordinates the specialist subcontractors, such as electricians and plumbers.

Map view: https://ecosystem.samcarlton.com/target-customer