# Search engine optimization

Concept · [Business and metrics](https://ecosystem.samcarlton.com/business)

Also called: SEO, search engine optimisation, search ranking, organic search

Making a website easier for search engines to understand and more likely to show up when people search for what you offer.

**For example:** A local bakery adds its hours, address and clear page titles, and starts appearing for 'bakery near me' searches.

## Connects to (6)

- [Answer engine optimization](https://ecosystem.samcarlton.com/answer-engine-optimization): Making your content easy for AI chat and AI search tools to find, understand and cite when they answer people's questions.
- [Server-side rendering](https://ecosystem.samcarlton.com/server-side-rendering): Building a web page's HTML on the server before sending it, instead of in the visitor's browser.
- [301 redirect](https://ecosystem.samcarlton.com/redirect-301): An instruction that sends visitors and search engines from an old web address to a new one permanently, so old links keep working and…
- [Content management system](https://ecosystem.samcarlton.com/content-management-system): Software that lets people create and edit a website's content, such as pages, posts and images, without writing code.
- [Pay-per-click advertising](https://ecosystem.samcarlton.com/ppc): Online ads where you pay each time someone clicks, most often shown beside search results.
- [Breadcrumb navigation](https://ecosystem.samcarlton.com/breadcrumb-navigation): A short trail of links near the top of a page showing where it sits in a site, such as Home \> Shoes \> Running.

Map view: https://ecosystem.samcarlton.com/search-engine-optimization