# Sales funnel

Concept · [Business and metrics](https://ecosystem.samcarlton.com/business)

Also called: funnel, marketing funnel, conversion funnel, pipeline, sales pipeline

The stages people move through from first hearing about a product to buying it. Fewer people reach each stage, which gives the funnel its shape.

**For example:** Of 1,000 site visitors, 100 sign up for the [newsletter](https://ecosystem.samcarlton.com/email-marketing), 20 book a [demo](https://ecosystem.samcarlton.com/prototype) and 4 buy.

## Connects to (9)

- [Lead generation](https://ecosystem.samcarlton.com/lead-generation): Finding and collecting contact details of people or companies who might buy, so sales can follow up.
- [Conversion rate optimization](https://ecosystem.samcarlton.com/conversion-rate-optimization): Improving a website or app so a larger share of visitors take the action you want, such as signing up or buying, often by testing changes…
- [Call to action](https://ecosystem.samcarlton.com/call-to-action): The one next step a page, email or ad asks the reader to take, such as 'Book a demo' or 'Start free trial'.
- [CRM](https://ecosystem.samcarlton.com/crm): Customer relationship management.
- [Win rate](https://ecosystem.samcarlton.com/win-rate): The share of deals or bids you pursue that you actually win.
- [Sales cycle](https://ecosystem.samcarlton.com/sales-cycle): The steps and time from a first conversation with a prospect to a signed deal.
- [Lead magnet](https://ecosystem.samcarlton.com/lead-magnet): Something useful given away free, such as a guide or template, in exchange for a person's contact details.
- [Cold outreach](https://ecosystem.samcarlton.com/cold-outreach): Contacting people who do not know you yet, by email, phone or message, to start a sales or partnership conversation.
- [User journey](https://ecosystem.samcarlton.com/user-journey): The sequence of steps a person takes to reach a goal with a product, from first contact to done, including what they think and feel along…

Map view: https://ecosystem.samcarlton.com/sales-funnel