# Revenue

Concept · [Business and metrics](https://ecosystem.samcarlton.com/business)

Also called: sales, top line, income

All the money customers pay your business, before any costs are taken out.

**For example:** You sell 40 [tickets](https://ecosystem.samcarlton.com/backlog) at 25 dollars each. Revenue is 1,000 dollars, even if the event cost 800 dollars to run.

## Connects to (12)

- [Profit](https://ecosystem.samcarlton.com/profit): What is left of your revenue after every cost is paid.
- [Gross margin](https://ecosystem.samcarlton.com/gross-margin): The part of each sale you keep after paying the direct cost of making and delivering what you sold.
- [MRR](https://ecosystem.samcarlton.com/mrr): Monthly recurring revenue.
- [ARR](https://ecosystem.samcarlton.com/arr): Annual recurring revenue.
- [Business model](https://ecosystem.samcarlton.com/business-model): How your company makes money: who pays, what they pay for and how often.
- [Bookings](https://ecosystem.samcarlton.com/bookings): The total value of the contracts customers signed in a period.
- [Payments](https://ecosystem.samcarlton.com/payments): The service that lets a company charge customers' cards and bank accounts and receive the money.
- [Bootstrapping](https://ecosystem.samcarlton.com/bootstrapping): Building a company with your own savings and the money customers pay you, instead of money from investors.
- [First Friday Founders Market](https://ecosystem.samcarlton.com/first-friday-founders-market): A recurring market run by Build in Tulsa where entrepreneurs sell their products to the public.
- [Accounts receivable](https://ecosystem.samcarlton.com/accounts-receivable): Money customers owe you for work already delivered or goods already sold, but have not paid yet.
- [Microsoft Excel](https://ecosystem.samcarlton.com/microsoft-excel): Microsoft's spreadsheet app, part of Microsoft 365.
- [QuickBooks](https://ecosystem.samcarlton.com/quickbooks): Accounting software from Intuit for small businesses, used for bookkeeping, invoices, expenses and financial reports.

Map view: https://ecosystem.samcarlton.com/revenue