# Retargeting

Concept · [Business and metrics](https://ecosystem.samcarlton.com/business)

Also called: remarketing, retarget, retargeted ads

Showing ads to people who already visited your site or used your app, to bring them back.

**For example:** Someone looks at running shoes on a store's site, then sees ads for those shoes on other sites for a week.

## Connects to (5)

- [Tracking pixel](https://ecosystem.samcarlton.com/tracking-pixel): A tiny invisible image or snippet of code on a web page or email that reports back when someone views it or takes an action.
- [Programmatic advertising](https://ecosystem.samcarlton.com/programmatic-advertising): Buying and selling online ad space automatically through software, often in auctions that run in a fraction of a second as a page loads.
- [Conversion rate optimization](https://ecosystem.samcarlton.com/conversion-rate-optimization): Improving a website or app so a larger share of visitors take the action you want, such as signing up or buying, often by testing changes…
- [Data management platform](https://ecosystem.samcarlton.com/data-management-platform): Software that collects and organizes audience data, such as interests and past behavior, so advertisers can target groups of people.
- [Campaign budget optimization](https://ecosystem.samcarlton.com/campaign-budget-optimization): An ad platform setting that shares one budget across several ad groups and moves money automatically toward whichever is performing best.

Map view: https://ecosystem.samcarlton.com/retargeting