# Product-market fit

Concept · [Product](https://ecosystem.samcarlton.com/product)

Also called: PMF, product market fit, market fit

The point where you have built something a clear group of customers really wants. You can tell because they keep using it, pay for it and recommend it without much pushing from you.

**For example:** A scheduling tool for barbers reaches product-market fit when shops keep renewing, tell other shops about it and complain loudly if it goes down.

## Connects to (8)

- [Traction](https://ecosystem.samcarlton.com/traction): Proof that real people want what you are building, such as paying customers, growing use or signed agreements.
- [Retention](https://ecosystem.samcarlton.com/retention): The share of customers who keep using or paying for your product over time.
- [Pivot](https://ecosystem.samcarlton.com/pivot): A deliberate change of direction after learning that your current plan is not working.
- [MVP](https://ecosystem.samcarlton.com/mvp): Minimum viable product.
- [E3](https://ecosystem.samcarlton.com/e3-bootcamp): i2E's free bootcamp for Oklahoma founders who are testing whether an idea can become a scalable company.
- [Moat](https://ecosystem.samcarlton.com/moat): An advantage that makes it hard for competitors to copy your business or take your customers, such as unique data, network effects or high…
- [Aha moment](https://ecosystem.samcarlton.com/aha-moment): The point where a new user first feels the value of a product.
- [WGU Labs](https://ecosystem.samcarlton.com/wgu-labs): An affiliate of Western Governors University that finds and supports new solutions to problems in education and the workforce.

Map view: https://ecosystem.samcarlton.com/product-market-fit