# Price anchoring

Concept · [Business and metrics](https://ecosystem.samcarlton.com/business)

Also called: anchoring, anchor price, anchoring strategy, price anchor

Showing a reference number first so that the real price is judged against it. People compare prices to whatever they saw first.

**For example:** A [sales](https://ecosystem.samcarlton.com/revenue) page notes that hiring a full-time analyst costs far more each year before showing the software's monthly price.

## Connects to (3)

- [Value-based pricing](https://ecosystem.samcarlton.com/value-based-pricing): Setting a price based on how much the result is worth to the customer, not on how much it costs you to deliver.
- [Pricing tiers](https://ecosystem.samcarlton.com/pricing-tiers): The set of plans a product sells, from a cheap or free starting plan up to plans for large customers.
- [Call to action](https://ecosystem.samcarlton.com/call-to-action): The one next step a page, email or ad asks the reader to take, such as 'Book a demo' or 'Start free trial'.

Map view: https://ecosystem.samcarlton.com/price-anchoring