# Pivot

Concept · [Product](https://ecosystem.samcarlton.com/product)

Also called: pivoting, pivoted, change direction

A deliberate change of direction after learning that your current plan is not working. You might change the customer, the problem you solve or the product itself.

**For example:** A startup building a fitness app for [consumers](https://ecosystem.samcarlton.com/b2b-b2c) finds that personal trainers are the ones who want it, so it rebuilds the product for trainers.

## Connects to (3)

- [Product-market fit](https://ecosystem.samcarlton.com/product-market-fit): The point where you have built something a clear group of customers really wants.
- [Customer discovery](https://ecosystem.samcarlton.com/customer-discovery): Talking with possible customers to learn about their problems before you build, so that you build something they need.
- [MVP](https://ecosystem.samcarlton.com/mvp): Minimum viable product.

Map view: https://ecosystem.samcarlton.com/pivot