# Offline attribution

Concept · [Business and metrics](https://ecosystem.samcarlton.com/business)

Also called: offline conversions, offline conversion tracking, attribution, ad attribution

Connecting [sales](https://ecosystem.samcarlton.com/revenue) or sign-ups that happen outside a website, such as in a store or over the phone, back to the ads that led to them.

**For example:** A car dealer uploads its [sales](https://ecosystem.samcarlton.com/revenue) list so the ad platform can match buyers to people who saw its ads.

## Connects to (3)

- [Tracking pixel](https://ecosystem.samcarlton.com/tracking-pixel): A tiny invisible image or snippet of code on a web page or email that reports back when someone views it or takes an action.
- [Programmatic advertising](https://ecosystem.samcarlton.com/programmatic-advertising): Buying and selling online ad space automatically through software, often in auctions that run in a fraction of a second as a page loads.
- [Data privacy](https://ecosystem.samcarlton.com/data-privacy): How a company collects, uses, stores and shares information about people.

Map view: https://ecosystem.samcarlton.com/offline-attribution