# OKRs

Concept · [Business and metrics](https://ecosystem.samcarlton.com/business)

Also called: OKR, objectives and key results, objectives & key results

Objectives and key results. A goal-setting method: an objective says what you want to achieve, and two to five key results say how you will measure it.

**For example:** Objective: make [onboarding](https://ecosystem.samcarlton.com/onboarding) easy. Key results: setup time under 10 minutes and 80 percent of new users active in week one.

## Connects to (3)

- [KPI](https://ecosystem.samcarlton.com/kpi): Key performance indicator.
- [Roadmap](https://ecosystem.samcarlton.com/roadmap): A plan that shows what you intend to build and in roughly what order.
- [Traction](https://ecosystem.samcarlton.com/traction): Proof that real people want what you are building, such as paying customers, growing use or signed agreements.

Map view: https://ecosystem.samcarlton.com/objectives-and-key-results