# Nielsen Norman Group

Organization · [Programs and community](https://ecosystem.samcarlton.com/community)

Also called: NN/g, NNGroup, Nielsen Norman, NN group, Neilson Norman Group

A [user experience](https://ecosystem.samcarlton.com/ux-ui) research and consulting firm. It publishes free articles and videos on research findings and UX methods, and offers online courses and a UX [certification](https://ecosystem.samcarlton.com/professional-certificate).

**For example:** Before [testing](https://ecosystem.samcarlton.com/testing) a new signup screen, a [founder](https://ecosystem.samcarlton.com/founder) reads a Nielsen Norman Group article on how to run a small usability test.

Official site: <https://www.nngroup.com>

## Connects to (4)

- [UX / UI](https://ecosystem.samcarlton.com/ux-ui): UI, the user interface, is what people see and tap on the screen.
- [Customer discovery](https://ecosystem.samcarlton.com/customer-discovery): Talking with possible customers to learn about their problems before you build, so that you build something they need.
- [Wireframe](https://ecosystem.samcarlton.com/wireframe): A simple outline drawing of a screen that shows where things go, without colors or finished design.
- [Startup ecosystem](https://ecosystem.samcarlton.com/startup-ecosystem): The people, money and organizations in one place that help new companies start and grow.

## Sources

- <https://www.nngroup.com/about/>


Map view: https://ecosystem.samcarlton.com/nielsen-norman-group