# Net promoter score

Concept · [Business and metrics](https://ecosystem.samcarlton.com/business)

Also called: NPS, net promoter

A survey score based on one question: how likely are you to recommend us, from 0 to 10. It subtracts the share of low scores from the share of high scores.

**For example:** After a support chat, customers are asked how likely they are to recommend the company, and the team tracks NPS each month.

## Connects to (3)

- [Retention](https://ecosystem.samcarlton.com/retention): The share of customers who keep using or paying for your product over time.
- [Churn rate](https://ecosystem.samcarlton.com/churn-rate): The share of your customers who stop paying or stop using your product during a set period, such as a month.
- [KPI](https://ecosystem.samcarlton.com/kpi): Key performance indicator.

Map view: https://ecosystem.samcarlton.com/net-promoter-score