# Microtransaction

Concept · [Business and metrics](https://ecosystem.samcarlton.com/business)

Also called: microtransactions, in-app purchase, in-app purchases, IAP

A small purchase inside an app or game, such as extra lives or a cosmetic item.

**For example:** A free mobile game earns money from players buying new outfits for their characters.

## Connects to (3)

- [Business model](https://ecosystem.samcarlton.com/business-model): How your company makes money: who pays, what they pay for and how often.
- [Gamification](https://ecosystem.samcarlton.com/gamification): Adding game elements, such as points, badges, streaks or stamps, to a product or program to encourage people to come back and keep going.
- [Payments](https://ecosystem.samcarlton.com/payments): The service that lets a company charge customers' cards and bank accounts and receive the money.

Map view: https://ecosystem.samcarlton.com/microtransaction