Concept · Business and metrics

Microtransaction

Also called: microtransactions, in-app purchase, in-app purchases, IAP

A small purchase inside an app or game, such as extra lives or a cosmetic item.

For example: A free mobile game earns money from players buying new outfits for their characters.

Connects to 3

• Business model Concept
• Gamification Concept
• Payments Concept