# Lead magnet

Concept · [Business and metrics](https://ecosystem.samcarlton.com/business)

Also called: lead magnets, free download, gated content

Something useful given away free, such as a guide or template, in [exchange](https://ecosystem.samcarlton.com/turn) for a person's contact details.

**For example:** A bookkeeping startup offers a free tax-deadline calendar in [exchange](https://ecosystem.samcarlton.com/turn) for an email address.

## Connects to (3)

- [Lead generation](https://ecosystem.samcarlton.com/lead-generation): Finding and collecting contact details of people or companies who might buy, so sales can follow up.
- [Sales funnel](https://ecosystem.samcarlton.com/sales-funnel): The stages people move through from first hearing about a product to buying it.
- [Call to action](https://ecosystem.samcarlton.com/call-to-action): The one next step a page, email or ad asks the reader to take, such as 'Book a demo' or 'Start free trial'.

Map view: https://ecosystem.samcarlton.com/lead-magnet