# Lead generation

Concept · [Business and metrics](https://ecosystem.samcarlton.com/business)

Also called: lead gen, leads, generating leads, prospecting

Finding and collecting contact details of people or companies who might buy, so [sales](https://ecosystem.samcarlton.com/revenue) can follow up.

**For example:** A free checklist download on a website collects the emails of 300 interested property managers.

## Connects to (7)

- [Lead magnet](https://ecosystem.samcarlton.com/lead-magnet): Something useful given away free, such as a guide or template, in exchange for a person's contact details.
- [Sales funnel](https://ecosystem.samcarlton.com/sales-funnel): The stages people move through from first hearing about a product to buying it.
- [Cold outreach](https://ecosystem.samcarlton.com/cold-outreach): Contacting people who do not know you yet, by email, phone or message, to start a sales or partnership conversation.
- [CRM](https://ecosystem.samcarlton.com/crm): Customer relationship management.
- [Affiliate marketing](https://ecosystem.samcarlton.com/affiliate-marketing): Paying partners a commission when people they refer, usually through a special link, make a purchase.
- [Apollo](https://ecosystem.samcarlton.com/apollo): A sales tool with a database of business contacts and companies, used to find prospects and send outreach emails.
- [Seamless.AI](https://ecosystem.samcarlton.com/seamless-ai): A sales tool that searches for business contact details, such as email addresses and phone numbers, for prospecting.

Map view: https://ecosystem.samcarlton.com/lead-generation