# KPI

Concept · [Business and metrics](https://ecosystem.samcarlton.com/business)

Also called: key performance indicator, key metric, metric, metrics

Key performance indicator. A number you check regularly because it tells you whether the business is healthy.

**For example:** A meal-kit startup might watch three KPIs every week: new subscribers, cancellations and orders delivered on time.

## Connects to (10)

- [DAU / MAU](https://ecosystem.samcarlton.com/dau-mau): Daily active users and monthly active users.
- [MRR](https://ecosystem.samcarlton.com/mrr): Monthly recurring revenue.
- [Traction](https://ecosystem.samcarlton.com/traction): Proof that real people want what you are building, such as paying customers, growing use or signed agreements.
- [Dashboard](https://ecosystem.samcarlton.com/dashboard): A screen that shows the important numbers for a product or a business at a glance, usually as charts and totals that update on their own.
- [Data literacy](https://ecosystem.samcarlton.com/data-literacy): The ability to read, question and use data: knowing what a field or number actually means, where it came from and what it can and cannot…
- [Win rate](https://ecosystem.samcarlton.com/win-rate): The share of deals or bids you pursue that you actually win.
- [OKRs](https://ecosystem.samcarlton.com/objectives-and-key-results): Objectives and key results.
- [Net promoter score](https://ecosystem.samcarlton.com/net-promoter-score): A survey score based on one question: how likely are you to recommend us, from 0 to 10.
- [Web analytics](https://ecosystem.samcarlton.com/web-analytics): Measuring how people find and use a website or app: how many visit, where they come from and what they click.
- [Amazon Quick Sight](https://ecosystem.samcarlton.com/amazon-quicksight): An AWS service for building dashboards and reports from a company's data, with AI help for asking questions in plain language.

Map view: https://ecosystem.samcarlton.com/kpi