# Google Tag Manager

Tool · [Standard tools and platforms](https://ecosystem.samcarlton.com/tools)

Also called: Tag Manager, GTM container, Google GTM

A free [Google](https://ecosystem.samcarlton.com/google) tool for adding and managing tracking code, such as [analytics](https://ecosystem.samcarlton.com/web-analytics) and ad tags, on a website without editing the site's code each time.

**For example:** A marketer adds a new ad tracking tag through Google Tag Manager without waiting for a [developer](https://ecosystem.samcarlton.com/software-engineer).

Official site: <https://marketingplatform.google.com/about/tag-manager/>

## Connects to (6)

- [Web analytics](https://ecosystem.samcarlton.com/web-analytics): Measuring how people find and use a website or app: how many visit, where they come from and what they click.
- [Online advertising](https://ecosystem.samcarlton.com/online-advertising): Paying to show ads on search engines, social media, websites and apps, often aimed at specific audiences.
- [Google](https://ecosystem.samcarlton.com/google): The company behind Google Search, Gemini and Google Cloud.
- [Google Analytics](https://ecosystem.samcarlton.com/google-analytics): Google's free web analytics service.
- [Tracking pixel](https://ecosystem.samcarlton.com/tracking-pixel): A tiny invisible image or snippet of code on a web page or email that reports back when someone views it or takes an action.
- [First-party tracking](https://ecosystem.samcarlton.com/first-party-tracking): Collecting analytics on your own website through your own systems, rather than sending visitor data to outside ad or analytics companies.

Map view: https://ecosystem.samcarlton.com/google-tag-manager