# Google Business Profile

Tool · [Standard tools and platforms](https://ecosystem.samcarlton.com/tools)

Also called: Google Business profiles, Google My Business, GMB, Google business listing

A free listing that shows a business's hours, location, photos and reviews in [Google](https://ecosystem.samcarlton.com/google) Search and [Google Maps](https://ecosystem.samcarlton.com/google-maps).

**For example:** A coffee shop updates its Google Business Profile with holiday hours so customers see them in Maps.

Official site: <https://business.google.com/us/business-profile/>

## Connects to (3)

- [Go-to-market](https://ecosystem.samcarlton.com/go-to-market): Your plan for reaching customers and getting them to buy: who you go after first, where you find them and how you sell.
- [Google](https://ecosystem.samcarlton.com/google): The company behind Google Search, Gemini and Google Cloud.
- [Google Maps](https://ecosystem.samcarlton.com/google-maps): Google's map and directions service.

Map view: https://ecosystem.samcarlton.com/google-business-profile