# Google Analytics

Tool · [Standard tools and platforms](https://ecosystem.samcarlton.com/tools)

Also called: GA, GA4, Google Analytics 4

[Google](https://ecosystem.samcarlton.com/google)'s free [web analytics](https://ecosystem.samcarlton.com/web-analytics) service. It shows how many people visit a site, where they come from and what they do there.

**For example:** A [founder](https://ecosystem.samcarlton.com/founder) [checks](https://ecosystem.samcarlton.com/automated-check) Google Analytics and sees that most signups come from one blog post.

Official site: <https://marketingplatform.google.com/about/analytics/>

## Connects to (7)

- [Web analytics](https://ecosystem.samcarlton.com/web-analytics): Measuring how people find and use a website or app: how many visit, where they come from and what they click.
- [Google](https://ecosystem.samcarlton.com/google): The company behind Google Search, Gemini and Google Cloud.
- [Google Tag Manager](https://ecosystem.samcarlton.com/google-tag-manager): A free Google tool for adding and managing tracking code, such as analytics and ad tags, on a website without editing the site's code each…
- [Matomo](https://ecosystem.samcarlton.com/matomo): Open-source web analytics software that a site can host itself, so visitor data stays with the site owner.
- [Data privacy](https://ecosystem.samcarlton.com/data-privacy): How a company collects, uses, stores and shares information about people.
- [Google Ads](https://ecosystem.samcarlton.com/google-ads): Google's advertising service.
- [Hotjar](https://ecosystem.samcarlton.com/hotjar): A tool that shows how visitors use a website, with heatmaps of where they click and recordings of sessions, plus on-page surveys.

Map view: https://ecosystem.samcarlton.com/google-analytics