# Google Ads

Tool · [Standard tools and platforms](https://ecosystem.samcarlton.com/tools)

Also called: AdWords, Google AdWords, Google ad

[Google](https://ecosystem.samcarlton.com/google)'s advertising service. Businesses pay to show ads in Google Search, [YouTube](https://ecosystem.samcarlton.com/youtube) and on partner websites, often paying per click.

**For example:** A [founder](https://ecosystem.samcarlton.com/founder) runs a small Google Ads campaign on the search phrase her customers use most.

Official site: <https://business.google.com/us/google-ads/>

## Connects to (7)

- [Online advertising](https://ecosystem.samcarlton.com/online-advertising): Paying to show ads on search engines, social media, websites and apps, often aimed at specific audiences.
- [Google](https://ecosystem.samcarlton.com/google): The company behind Google Search, Gemini and Google Cloud.
- [CAC](https://ecosystem.samcarlton.com/cac): Customer acquisition cost.
- [Google Analytics](https://ecosystem.samcarlton.com/google-analytics): Google's free web analytics service.
- [Pay-per-click advertising](https://ecosystem.samcarlton.com/ppc): Online ads where you pay each time someone clicks, most often shown beside search results.
- [Google Ad Manager](https://ecosystem.samcarlton.com/google-ad-manager): Google's platform for websites and apps that sell ad space, to manage and show ads on their own pages.
- [Display & Video 360](https://ecosystem.samcarlton.com/display-video-360): Google's platform for large advertisers and agencies to buy display, video and streaming ads across many sites in one place.

Map view: https://ecosystem.samcarlton.com/google-ads