# Google Ad Manager

Tool · [Standard tools and platforms](https://ecosystem.samcarlton.com/tools)

Also called: GAM, DoubleClick for Publishers, DFP

[Google](https://ecosystem.samcarlton.com/google)'s platform for websites and apps that sell ad space, to manage and show ads on their own pages.

**For example:** A local news site uses Google Ad Manager to fill its ad slots with sponsors and with ads from [Google](https://ecosystem.samcarlton.com/google).

Official site: <https://admanager.google.com>

## Connects to (5)

- [Online advertising](https://ecosystem.samcarlton.com/online-advertising): Paying to show ads on search engines, social media, websites and apps, often aimed at specific audiences.
- [Google](https://ecosystem.samcarlton.com/google): The company behind Google Search, Gemini and Google Cloud.
- [Google Ads](https://ecosystem.samcarlton.com/google-ads): Google's advertising service.
- [Display & Video 360](https://ecosystem.samcarlton.com/display-video-360): Google's platform for large advertisers and agencies to buy display, video and streaming ads across many sites in one place.
- [Supply-side platform](https://ecosystem.samcarlton.com/supply-side-platform): Software that websites and apps use to sell their ad space automatically to many buyers at once.

Map view: https://ecosystem.samcarlton.com/google-ad-manager