# Go-to-market

Concept · [Business and metrics](https://ecosystem.samcarlton.com/business)

Also called: GTM, go to market strategy, GTM strategy

Your plan for reaching customers and getting them to buy: who you go after first, where you find them and how you sell.

**For example:** A go-to-market plan for a tutoring app might be: start with three school districts, reach parents through teacher [newsletters](https://ecosystem.samcarlton.com/email-marketing), offer the first month free.

## Connects to (23)

- [Target customer](https://ecosystem.samcarlton.com/target-customer): The specific kind of person or company you are building for and selling to first.
- [CAC](https://ecosystem.samcarlton.com/cac): Customer acquisition cost.
- [TAM](https://ecosystem.samcarlton.com/tam): Total addressable market.
- [B2B / B2C](https://ecosystem.samcarlton.com/b2b-b2c): Who you sell to.
- [Soft-landing program](https://ecosystem.samcarlton.com/soft-landing-program): A program that helps a company from another country or region set up in a new place.
- [Latam to Tulsa](https://ecosystem.samcarlton.com/latam-to-tulsa): A Tulsa program that brings growing Latin American startups to the city to enter the US market.
- [Sales cycle](https://ecosystem.samcarlton.com/sales-cycle): The steps and time from a first conversation with a prospect to a signed deal.
- [Beachhead market](https://ecosystem.samcarlton.com/beachhead-market): A small, specific first market a startup aims to win completely before expanding to others.
- [Email marketing](https://ecosystem.samcarlton.com/email-marketing): Sending planned emails to a list of people who signed up, such as newsletters, announcements and offers.
- [Social media](https://ecosystem.samcarlton.com/social-media): Sites and apps where people share posts, photos and videos and follow each other, such as LinkedIn, YouTube and Facebook.
- [Online advertising](https://ecosystem.samcarlton.com/online-advertising): Paying to show ads on search engines, social media, websites and apps, often aimed at specific audiences.
- [YouTube](https://ecosystem.samcarlton.com/youtube): Google's video sharing site, where anyone can upload videos and viewers can watch and subscribe.
- [LinkedIn](https://ecosystem.samcarlton.com/linkedin): A social network for work.
- [Salesforce](https://ecosystem.samcarlton.com/salesforce): A large company whose main product is software for tracking customers, deals and sales teams, a kind of tool called a CRM.
- [Apollo](https://ecosystem.samcarlton.com/apollo): A sales tool with a database of business contacts and companies, used to find prospects and send outreach emails.
- [Seamless.AI](https://ecosystem.samcarlton.com/seamless-ai): A sales tool that searches for business contact details, such as email addresses and phone numbers, for prospecting.
- [Mailchimp](https://ecosystem.samcarlton.com/mailchimp): An email marketing service for building mailing lists and sending newsletters and campaigns.
- [Google Business Profile](https://ecosystem.samcarlton.com/google-business-profile): A free listing that shows a business's hours, location, photos and reviews in Google Search and Google Maps.
- [E-Rate](https://ecosystem.samcarlton.com/e-rate): A US program, administered by the Universal Service Administrative Company, that gives schools and libraries discounts on internet access…
- [Google Ad Grants](https://ecosystem.samcarlton.com/google-ad-grants): A Google program that gives eligible nonprofits advertising credit to show ads on Google Search, so people searching for their cause can…
- [Big Idea](https://ecosystem.samcarlton.com/big-idea-tulsa): A one-day technology event in downtown Tulsa, produced by Flywheel Tulsa, that brings technology leaders from large organizations together…
- [Tulsa World](https://ecosystem.samcarlton.com/tulsa-world): Tulsa's daily newspaper and news site, covering Tulsa, northeastern Oklahoma and the Green Country region, including local business news.
- [Fractional CMO](https://ecosystem.samcarlton.com/fractional-cmo): A part-time chief marketing officer.

Map view: https://ecosystem.samcarlton.com/go-to-market