# Geotargeting

Concept · [Business and metrics](https://ecosystem.samcarlton.com/business)

Also called: geo-targeting, geo-targeted, geofencing, location targeting

Showing ads or content only to people in a chosen place, such as a city or a few miles around a store.

**For example:** A Tulsa restaurant runs ads only to phones within five miles of its location.

## Connects to (3)

- [Pay-per-click advertising](https://ecosystem.samcarlton.com/ppc): Online ads where you pay each time someone clicks, most often shown beside search results.
- [Programmatic advertising](https://ecosystem.samcarlton.com/programmatic-advertising): Buying and selling online ad space automatically through software, often in auctions that run in a fraction of a second as a page loads.
- [Data privacy](https://ecosystem.samcarlton.com/data-privacy): How a company collects, uses, stores and shares information about people.

Map view: https://ecosystem.samcarlton.com/geotargeting