# Gamification

Concept · [Product](https://ecosystem.samcarlton.com/product)

Also called: gamified, gamify, badges, streaks, digital passport, collect stamps

Adding game elements, such as points, badges, streaks or stamps, to a product or program to encourage people to come back and keep going.

**For example:** A downtown passport program gives visitors a digital stamp at each shop and a prize after ten stamps.

## Connects to (3)

- [Retention](https://ecosystem.samcarlton.com/retention): The share of customers who keep using or paying for your product over time.
- [Microtransaction](https://ecosystem.samcarlton.com/microtransaction): A small purchase inside an app or game, such as extra lives or a cosmetic item.
- [Onboarding](https://ecosystem.samcarlton.com/onboarding): The first steps a new user takes in a product: signing up, setting it up and learning enough to get value from it.

Map view: https://ecosystem.samcarlton.com/gamification