# Federal Trade Commission

Government · [Programs and community](https://ecosystem.samcarlton.com/community)

Also called: FTC, F.T.C., the FTC, Federal Trade Comission

The US federal agency that enforces laws against unfair, deceptive and anticompetitive business practices. For a startup, this covers claims made in advertising and [promises](https://ecosystem.samcarlton.com/promise-chain) made to customers.

**For example:** Before launching ads that say its AI tool cuts costs in half, a [founder](https://ecosystem.samcarlton.com/founder) [checks](https://ecosystem.samcarlton.com/automated-check) that the claim can be backed up, because the FTC treats false claims as deceptive.

Official site: <https://www.ftc.gov/about-ftc>

## Connects to (5)

- [Data privacy](https://ecosystem.samcarlton.com/data-privacy): How a company collects, uses, stores and shares information about people.
- [Terms of service](https://ecosystem.samcarlton.com/terms-of-service): The legal agreement between a service and the people who use it.
- [Compliance](https://ecosystem.samcarlton.com/compliance): Meeting the laws, regulations and standards that apply to a company.
- [AI use policy](https://ecosystem.samcarlton.com/ai-use-policy): An organization's rules for which AI tools its people may use and what information they may put into them.
- [Startup ecosystem](https://ecosystem.samcarlton.com/startup-ecosystem): The people, money and organizations in one place that help new companies start and grow.

## Sources

- <https://www.ftc.gov/about-ftc>


Map view: https://ecosystem.samcarlton.com/ftc