# Fractional CMO

Concept · [Talent and hiring](https://ecosystem.samcarlton.com/talent)

Also called: fractional chief marketing officer, part-time CMO, fractional head of marketing, fractional marketing leader, outsourced CMO

A part-time chief marketing officer. They decide who to sell to, what to say and which channels to use, and often manage the [freelancers](https://ecosystem.samcarlton.com/contractor-vs-employee) or agency who carry out the plan.

**For example:** A startup that has its first paying customers hires a fractional CMO for a quarter to pick a [target market](https://ecosystem.samcarlton.com/target-customer) and set up its first campaigns.

## Connects to (2)

- [Fractional executive](https://ecosystem.samcarlton.com/fractional-executive): An experienced leader who works for several companies at once, each for part of the week, usually for a monthly fee.
- [Go-to-market](https://ecosystem.samcarlton.com/go-to-market): Your plan for reaching customers and getting them to buy: who you go after first, where you find them and how you sell.

Map view: https://ecosystem.samcarlton.com/fractional-cmo