# First-party tracking

Concept · [Cloud, hosting and security](https://ecosystem.samcarlton.com/cloud)

Also called: first party tracking, first-party analytics, first-party data, server-side tracking

Collecting [analytics](https://ecosystem.samcarlton.com/web-analytics) on your own website through your own systems, rather than sending visitor data to outside ad or analytics companies.

**For example:** A clinic counts page views on its own [server](https://ecosystem.samcarlton.com/server) instead of loading a third-party tracking script.

## Connects to (6)

- [Tracking pixel](https://ecosystem.samcarlton.com/tracking-pixel): A tiny invisible image or snippet of code on a web page or email that reports back when someone views it or takes an action.
- [Data privacy](https://ecosystem.samcarlton.com/data-privacy): How a company collects, uses, stores and shares information about people.
- [Compliance](https://ecosystem.samcarlton.com/compliance): Meeting the laws, regulations and standards that apply to a company.
- [Data management platform](https://ecosystem.samcarlton.com/data-management-platform): Software that collects and organizes audience data, such as interests and past behavior, so advertisers can target groups of people.
- [Meta Conversions API](https://ecosystem.samcarlton.com/conversions-api): A Meta service that lets a business send sales and signup events from its own server to Meta, so ads can be measured without relying only…
- [Google Tag Manager](https://ecosystem.samcarlton.com/google-tag-manager): A free Google tool for adding and managing tracking code, such as analytics and ad tags, on a website without editing the site's code each…

Map view: https://ecosystem.samcarlton.com/first-party-tracking