# Email marketing

Concept · [Business and metrics](https://ecosystem.samcarlton.com/business)

Also called: email list, newsletter, email newsletter, mailing list, email campaign

Sending planned emails to a list of people who signed up, such as newsletters, announcements and offers. A list a company owns reaches people without depending on a [social platform](https://ecosystem.samcarlton.com/social-media).

**For example:** A [founder](https://ecosystem.samcarlton.com/founder) collects emails on a waitlist page and sends a short update every month until launch.

## Connects to (7)

- [Go-to-market](https://ecosystem.samcarlton.com/go-to-market): Your plan for reaching customers and getting them to buy: who you go after first, where you find them and how you sell.
- [Retention](https://ecosystem.samcarlton.com/retention): The share of customers who keep using or paying for your product over time.
- [Mailchimp](https://ecosystem.samcarlton.com/mailchimp): An email marketing service for building mailing lists and sending newsletters and campaigns.
- [Substack](https://ecosystem.samcarlton.com/substack): A platform for publishing newsletters and blogs.
- [CAC](https://ecosystem.samcarlton.com/cac): Customer acquisition cost.
- [Gmail](https://ecosystem.samcarlton.com/gmail): Google's email service.
- [Kajabi](https://ecosystem.samcarlton.com/kajabi): A platform for creators and businesses to sell online courses, memberships and coaching, with a website and email built in.

Map view: https://ecosystem.samcarlton.com/email-marketing